Would You Trade Your Car for A Bike?
As part of Tour de Fat each year, New Belgium Brewery (the fine folks that bring you the Tour de Fat) selects a person at each Tour stop who is willing to trade their car for a bike. Now’s the time to enter Tempe!
WHAT IS THE CAR/BIKE TRADE?
It’s when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike and trailer. There’s 11 Tour de Fat stops – surely one near you – and that’s 11 car/bike trade opportunities. It’s about weaning yourself off the petroleum teat. It’s about not paying $4.00 for a gallon of gas. It’s about rediscovering the cultural thrill of public transportation.WHO CAN DO IT?
You! (Maybe). By agreeing to trade your polluting car for a new bike and committing to sparkle-motion, human-powered transport on stage at Tour de Fat, you become an inspiration to the congregation and beyond. Your vehicular cleansing is filmed, as are your car-free trials and triumphs over the following year, causing thousands to idolize your efforts and begin commuting by bike (we hope).
Interested? Get the details HERE. Examples of other winning entries at the Tour de Fat blog.
Need some inspiration? Check out this video from Portland’s Tour de Fat where the 2007 and 2008 car-for-bike traders discuss why they decided to go car-free: