New Belgium’s coming to town – they want your car

Get a chance to stand in the limelight in the biggest bike festival in Tempe – and get a chance to revolutionize your life with a brand new commuter bike of your choosing. New Belgium Brewing Co. is coming to town Oct. 6 to celebrate the Tour de Fat in Tempe and they want …. your car.

Every year, one lucky local participant gets to hand over their car keys on the Tour de Fat stage in front of thousands of bike enthusiasts and pledge to live their life car free. This year, it could be you.

Tell New Belgium your story – why you’re the best and most devoted candidate for a brand new commuter bike – via video, photos or in writing. To enter, visit the New Belgium Facebook page, and post your story to the Tempe Tour de Fat event

Submit your stories as soon as possible!

This year, the car swap winner will get to choose their own bike and have it built by the local bike shop (or co-op) of their choosing! If you are affiliated with a local bike shop and want to be sure your shop is involved, contact [email protected].

For more information about the car-for-bike swap, visit http://www.newbelgium.com/events/tour-de-fat/tradeyourcar.aspx