New Billboard Campaign: I Ride A Bike

Thanks to a grant from the Not One More Foundation, the billboard has been renewed for two more months with new a campaign inspired by Pittsburgh’s I Ride A Bike campaign.

Kolby Granville, Tempe City Councilmember and bicycle advocate, kicks off the series. We’re working to book other well known public figures with a goal of doing a series of three people over two months. We also hope to refine the presentation as we go.

The campaign is designed to humanize cyclists. Motorists should be aware that people on bicycles are, like anyone else, pillars of community, members of families, workers, auto owners, and so on, just like anyone else. We hope that some empathy encourages people to take care and save a life.